Thursday, July 1, 2021

Sweetness Week: when it is and why it is celebrated

 


During the first days of July, from 1 to 7, the Week of Sweetness is celebrated,an ideal date to give treats to loved ones. This holiday began a couple of years ago. Find out why it came about and what it is.

When is Sweetness Week

It is held every year during the first week of July, from 1 to 7. The purpose of the date is for everyone to give away treats such as sweets, alfajores and chocolates, among other things, to their family, friends or partners.

How it was born and why Sweetness Week is celebrated

This celebration is new in history as it began not so long ago. It was promoted by the grocery company Arcor and ADGyA (Association of Candy Distributors) in 1989 under the slogan "a treat for a kiss".

Although the initial objective was commercial, over the years it was installed as a date that goes beyond that and became a tradition in Argentina. Since the coronavirus pandemic, the slogan has changed to "a virtual kiss for a real treat."

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